We're here,
, to make a difference
.
We're here,
, to make a difference
.
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Our mission is also a journey of personal experiences. We encounter microplastics everywhere—not just in distant countries, but in our daily lives as well, from the products we use to the clothes we wear and the food we consume. Microplastics have become an ever-present threat that directly affects us and requires concrete measures to reduce and prevent plastic consumption.
As athletes, we strive to use natural materials because they not only enhance our performance but also have a positive impact on the environment. This conscious choice benefits not only our health and well-being but also the ecosystems to which we, as athletes, feel connected.
We have made it our mission to help address our pressing environmental challenges through sustainable sports products.
We believe that every individual can have a positive impact on the environment through their purchasing decisions.
That is why we ensure that all our products are manufactured in accordance with ethical and environmental standards, thereby contributing to a sustainable future. In line with our motto: "In harmony with my sport and my environment."
However, sustainability alone doesn't tell the whole story. That's why we take a close look at the areas where our products can make a positive impact.
We have developed a total of four strict criteria— our BIG 4— which we use as the basis for selecting our products.
Sustainability is our top priority when it comes to our products. What materials are available, and how do we ensure that our customers can enjoy our products for a long time? That is our number one priority. We use as little additional material as possible, opt for recyclable packaging materials, and avoid materials containing harmful substances. Our products do not contribute to microplastic pollution.
Durability comes before recycling. But even with durable products, the question eventually arises of how they can be recycled. That is why we take special care to ensure that our products are resource-efficient and, ideally, recyclable. Materials such as cork and organic cotton meet these requirements particularly well.
We completely avoid the use of animal-derived materials. No compromises. It’s important to note that even products made from sheep’s wool raise significant concerns regarding animal welfare. We want animals to live in their natural habitats, which is why we are a vegan company.
From the very beginning, our goal has been to create something beautiful. Why should environmental protection and beautiful design be mutually exclusive? Durability is also a very important factor for us when we decide to launch a product. After all, we all want to enjoy our products for a long time.
Our starting question is always: "How can we improve an existing product in at least one key aspect related to sustainability?"
We see ourselves as a "learning company," because we learn together as a team, alongside our customers, ambassadors, and partners, as we work to promote innovative and sustainable ideas. We stand for real alternatives that empower consumers to make a choice. Because every purchasing decision is a conscious choice and can make a difference.
That’s why we see ourselves more as a community where the team, customers, partners, and friends come together under #iamtreeletic.
#iamtreeletic is for everyone who values sustainability and high-quality, durable sports products.