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Change starts here
Change starts here
Sports is more than just exercise
Sports mean health. Energy. Freedom. Community. We work out to get stronger, clear our minds, and share moments that inspire us. Whether at the gym, on the tennis or padel court, during yoga, or on the trail—sports put us in the zone.
But that's exactly where we began to ask ourselves a simple question:
Why are so many products we use when exercising made of materials that aren't right for our bodies or our values?
Performance starts on your skin
Anyone who exercises regularly sweats. Our clothing and gear are often in direct contact with our skin for hours at a time. Yet most sports products are made of polyester, nylon, and other petroleum-based synthetic fibers. These release microfibers when washed, and to us, they are not consistent with mindful exercise.
Our mission is clear: sports products that feel good, perform well, and are in harmony with people and the environment.
After all, if we want to do something good for our bodies, the products we use every day should do the same.
We are #iamtreeletic
We have made it our mission to help address our pressing environmental problems through sustainable sports products.
We believe that every individual can have a positive impact on the environment through their purchasing decisions.
That is why we ensure that all our products are manufactured in accordance with ethical and environmental standards, thereby contributing to a sustainable future. In the spirit of "In harmony with my sport and my environment."
However, sustainability alone doesn't mean much. That's why we're taking a close look at the areas where our products can have a positive impact.
We have developed a total of four strict criteria— our BIG 4— that we use as the basis for selecting our products.
Consistently Sustainable
Sustainability is our top priority for our products. What materials are available, and how do we ensure that our customers can enjoy our products for a long time? That is our number one priority. We use as little additional material as possible, opt for recyclable packaging materials, and avoid materials containing harmful substances. Our products do not produce microplastics.
Recycle
Durability comes before recycling. But even with durable products, the question eventually arises of how they can be recycled. That’s why we take special care to ensure that our products are resource-efficient and, ideally, recyclable. Materials such as cork and organic cotton meet this requirement particularly well.
vegan
We completely avoid the use of animal-derived materials. Without compromise. It’s important to note that even products made from sheep’s wool raise significant concerns regarding animal welfare. We want animals to live in their natural environment, which is why we are a vegan company.
Quality & Design
From the very beginning, our goal was also to create something beautiful. Why should environmental protection and beautiful design be mutually exclusive? Durability is also a very important criterion for us when we decide to launch a product. After all, we all want to enjoy our products for a long time.
We only offer products that meet the #iamtreeletic criteria
Our starting question is always: "How can we improve an existing product in at least one key aspect related to sustainability?"
We see ourselves as a “learning company,” because we learn together as a team—with customers, ambassadors, and partners—as we work to promote innovative and sustainable ideas. We stand for real alternatives that empower consumers to make a choice. After all, every purchasing decision is a conscious choice and can make a difference.
That’s why we see ourselves more as a community where the team, customers, partners, and friends come together under #iamtreeletic.
#iamtreeletic stands for everyone who values sustainability and high-quality, durable products in the sports sector.
Are you #iamtreeletic, too?
